Brand Activation
Client
BuzzBallz
Location
Observation Point, South Bank, London
Year
2026
Services
- Structural Design & Engineering
- CNC & Scenic Fabrication
- Scenic Finishing & Spray Paint
- Logistics & Installation
"Designed to stop people in their tracks. Built to perform in public."
The Brief
A larger-than-life gatcha machine installed at Observation Point on the South Bank. Designed entirely in-house by the Initiate team, the structure was built to function as a working dispenser and a photographic landmark - bold enough to stop foot traffic on one of London's busiest riverside promenades. Technical development, fabrication, scenic finishing, logistics and installation were handled entirely in-house.
The Challenge
The structure needed to read as a recognisable consumer product at oversized scale while withstanding outdoor conditions on a public riverside site. The curved body panels, stepped base and illuminated globe required precise fabrication sequencing to arrive on site as a single coherent piece.
Services Delivered
- Structural Design & Engineering
- CNC & Scenic Fabrication
- Scenic Finishing & Spray Paint
- Logistics & Installation
In the Workshop
Workshop fabrication - BuzzBallz Gatcha Machine, 2026
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