Brand Activation
Client
BuzzBallz
Location
Shoreditch, London
Year
2025
Services
- Structural Design & Fabrication
- LED Neon Strip Integration
- Bespoke Lightbox & Signage
- Logistics & Installation
"A bus stop. A DJ booth. A party in the middle of Shoreditch."
The Brief
In collaboration with Catalyst 83 and W Communications, Initiate transformed a standard bus stop into a Buzzstop - a one-of-a-kind party installation in the middle of Shoreditch. The build featured inlaid colour-changing LED neon strips, a bespoke Buzzstopz lightbox, and a standalone bus stop sign. With DJ Louis Bekk on the decks, the Buzzstopz became a beacon of creativity, sound and light.
The Challenge
The structure had to read as a genuine bus stop at first glance while concealing the LED neon infrastructure and speaker system inside. The build was installed and struck in a single day in the Shoreditch area.
Services Delivered
- Structural Design & Fabrication
- LED Neon Strip Integration
- Bespoke Lightbox & Signage
- Logistics & Installation
In the Workshop
Workshop fabrication and on-site installation - BuzzBallz Buzzstop, Shoreditch, 2025
Next Project