Tony's Chocolonely - King's Cross

Client

Tony's Chocolonely

Location

King's Cross Station, London

Year

2026

Services

• Structural Design & Engineering
• Scenic Fabrication
• Scenic Finishing & Spray Paint
• Logistics & Installation

The Brief

Not your usual commute. A full-size wrestling ring installed in the middle of King's Cross station, transforming a live concourse into a high-impact brand activation for Tony's Chocolonely. Working with Catalyst 83, this project brought the campaign 'There's Fight in Every Bite' into the real world in a bold, unmissable way. From workshop fabrication through to on-site installation, the structure had to perform safely, seamlessly and at scale.

The Challenge

Delivering in a live, high-footfall environment like King's Cross requires more than creativity. It demands careful planning, precise execution and complete confidence in the build. The ring had to be installed and struck without disrupting the concourse. No tolerance for delay. No tolerance for structural failure in a public setting. Exactly the kind of challenge we thrive on.