Live Event & Stage Build
Client
TikTok
Location
Protein Studios, Shoreditch, London
Year
2023
Services
- Stage Design & Construction
- Scenic Fabrication
- Graphics Supply & Installation
- Logistics & Installation
"12 metres of stage. A catwalk installed mid-show. Everything built in-house."
The Brief
TikTok's annual For You Summit was hosted at Protein Studios in Shoreditch. Initiate supplied all construction, stage supply and graphics. The scope included a 12m × 4m main stage with a 6m × 2m catwalk installed during an interval, a 4m-high layered back wall, a Corner Shop where guests could collect TikTok merchandise, a spray tattoo studio, and multiple step-and-repeat branded walls.
The Challenge
Installing a 6m × 2m catwalk extension during a live event interval - with the audience in the room - required the build sequence to be planned and rehearsed in advance. The Corner Shop, spray studio and branded walls each had distinct material and finish requirements, all delivered from a single workshop programme.
Services Delivered
- Stage Design & Construction
- Scenic Fabrication
- Graphics Supply & Installation
- Logistics & Installation
In the Workshop
Workshop fabrication and venue build - TikTok For You Summit, 2023
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