Brand Activation
Client
Persil
Location
UK
Year
2025
Services
- Scenic Fabrication
- Hand-colouring & Prop Making
- Oversized Prop Construction
- Floral Display Fabrication
- Installation
"5,000 hand-coloured tennis balls. One 40ft bar front. All in-house."
The Brief
Over 5,000 hand-coloured tennis balls cladding a 40ft bar front and entrance arch, creating a striking white canvas punctuated by Persil Wonder Wash bottles. Oversized washing machines, floral displays and nearly 100 T-shirts strung as bunting framed a star-studded padel tournament packed with celebrities and influencers.
The Challenge
Hand-colouring 5,000+ tennis balls to a consistent standard, then mounting them across a 40ft bar front and arch structure, required a methodical workshop programme. The oversized washing machines and floral installations each had distinct structural requirements that had to be resolved in parallel.
Services Delivered
- Scenic Fabrication
- Hand-colouring & Prop Making
- Oversized Prop Construction
- Floral Display Fabrication
- Installation
In the Workshop
Workshop preparation and site installation - Persil Dazzle & Padel, 2025
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