e.l.f. Make-up at Superdrug

Immersive Environments

e.l.f. Make-up at Superdrug

Client

e.l.f. Cosmetics

Location

Superdrug Presents, UK

Year

2024

Services

  • Hand-formed Drip-effect Worktops
  • Custom Spray Finish
  • LED Lightbox & Underglow
  • Acrylic Column & Display Fabrication
  • Double-sided Media Totem Build
"Hand-formed drip worktops. LED underglow. It stood out at the event."
e.l.f. Make-up at Superdrug — installation view
e.l.f. Make-up at Superdrug — detail

The Brief

e.l.f. Make-up at Superdrug Presents. Hand-formed drip-effect worktops with recesses for precise product placement, custom spray finish applied in-house for each section. A custom round LED lightbox overhead illuminated the 3D-printed factice. LED underglow, custom printed floor lino, a custom lightbox back wall with radiused ends, and double-sided media totems completed the installation.

The Challenge

The drip-effect worktop forms had to be hand-shaped to achieve an organic, flowing profile while maintaining the precise product recesses required for display. The LED underglow and overhead lightbox had to be integrated into the structure without visible cabling.

Services Delivered

  • Hand-formed Drip-effect Worktops
  • Custom Spray Finish
  • LED Lightbox & Underglow
  • Acrylic Column & Display Fabrication
  • Double-sided Media Totem Build

In the Workshop

e.l.f. Make-up at Superdrug — workshop fabrication
e.l.f. Make-up at Superdrug — build detail

Workshop fabrication - e.l.f. Make-up at Superdrug, 2024

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