Initiate

Set construction

Sets that perform.

Custom set construction for broadcast, photography, experiential and live events. We build sets that hold up under the scrutiny of a camera lens and the demands of a live audience.

What we build

Set construction for every production

Set construction is a discipline that demands precision, speed and an understanding of how a space will be used. Whether we're building a broadcast studio set, a photography backdrop or a live event environment, the standard is the same: it has to be right.

We work from production designer drawings, creative briefs and technical specifications. Our in-house workshop handles CNC routing, metalwork, bespoke joinery, scenic painting and large-format print — everything required to deliver a complete set build.

01

Broadcast sets

Studio sets for TV, streaming and broadcast production. Built to camera, finished to specification.

02

Film sets

Set construction for film and commercial productions. Practical sets built to production designer drawings.

03

Photography sets

Custom backdrops, environments and set pieces for photography and content production.

04

Live event sets

Stage sets and environmental design for live events, awards and corporate productions.

05

Experiential sets

Immersive set environments for brand activations and experiential campaigns.

06

Permanent sets

Long-term set installations for studios, showrooms and permanent brand environments.

The workshop

In-house set building capability

Our workshop is equipped for the full range of set construction disciplines. CNC routing for complex profiles and lettering, metalwork for structural elements, bespoke joinery for architectural features, scenic painting for finishes and surface treatments.

CNC routing

Precision cutting for complex set profiles, lettering and architectural elements.

Metalwork

Structural steelwork, decorative metalwork and bespoke metal fabrication for set builds.

Bespoke joinery

Custom joinery for set furniture, architectural features and scenic elements.

Scenic painting

Hand-painted scenic finishes, ageing, trompe l'oeil and specialist surface treatments.

Sectors we serve

Set construction across industries

Our set construction work spans broadcast, film, photography, live events and brand activations. The discipline is consistent — precision, craft and an understanding of how the finished set will be seen and used.

BroadcastFilm and photographyLive eventsBrand activations

Common questions

Set construction questions

Set construction is the process of designing and building physical sets for broadcast, film, photography, live events and brand activations. It involves structural engineering, joinery, metalwork, scenic painting and finishing to create environments that are both visually convincing and structurally sound. Initiate handles the full process in-house, from technical design through to on-site installation.

Yes. We have experience building sets for broadcast studios, streaming productions and TV programmes. We understand the specific requirements of broadcast environments — tolerances, finishes, camera angles and the need for sets that perform under studio lighting conditions.

Yes. We regularly work from production designer drawings and technical specifications. We can also develop designs from a creative brief or reference if required. Our technical team will review any drawings before fabrication begins to ensure they're buildable and meet the required specification.

Yes. We manage delivery, installation and de-rig as part of our set construction service. Our installation team travels with every project and manages the build on site. We're there from the first day of the build to the last day of the de-rig.

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